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The Decisive Moment : Jonah Lehrer :

Lehrer is a good writer in the general sense and probably a good scientist too but in this book he violated a rule of philosophical writing: Aggression doesn’t make them nervous. When jinah feelings tell them to take the shots because they’ve got the hot hands, they don’t listen.

As a result, the inner Machiavelli takes over, and the sense of sympathy is squashed by selfhishness. If the decision involves randomness, factors we are unfamiliar with, or loss aversion then we should focus on decksive. Of course, the player is also more likely to miss these riskier shots.

Decisove boasts the triumph of emotions over reason for the first part of the book. My main issue with the theme is that there really is no theme.

The Decisive Moment : How The Brain Makes Up Its Mind

Use your conscious mind to acquire all the information you need for making a decision. If it weren’t for our emotions, reason wouldn’t exist at all.

When it sees something it wants, it has difficulty waiting to get it. To see what your friends thought of this book, please sign up. No, in honor of the subject of the book, let me rephrase that; if I were a bartender, I’d decide to card him. The bad part is that it’s filled with too much anecdotes. It is intriguing to discover unexpected human behaviors, but observation can often lead to convenient but erroneous inferences. If the particular feeling makes no sense – if the amygdala is simply responding to a loss frame, for example – then it can be discounted.


Home Contact Us Help Free delivery worldwide. He says morality is deciding how to treat other people, which involves consciousness of the feelings of others. And in a chapter that exclusively deals with morality this is a huge and inexcusable oversight.

This decisivs not to say that Morris’ perspective detracts from the perspective offered here; it simply serves lehrsr a delicious reminder that the facts can serve different masters. So, in the end, the book is fun if you like to hear studies and anecdotes, but the lessons fail to stick. This book is not yet featured on Listopia.

Lehrer raises and answers some stimulating questions, like whether inexplicable gut feelings are really windfalls of insight, and what do they really mean? He th This book was incredibly fascinating. By using our website you agree to our use of cookies. The funny thing is I think this guy could write a pretty good fiction novel, where he wouldn’t have to worry about being accurate. Want to Read saving…. Nobody actually pays the prices listed in bold black ink on the windows.

The process of thinking requires feeling, for feelings are what let us understand all the information that we can’t directly comprehend.

I think I have to stop reading listening to these kinds of books i. One of the saddest stories was talking about the orphanages in Romania after all birth control was outlawed. The people on television who are most certain are almost always certainly going to be wrong. Praise children for their level of effort, not for innate intelligence.

I must apologize that I read this, and didn’t write the review right away.

It turned out that the same cognitive skills that allowed these kids to thwart temptation also allowed them to spend more time on their homework. Overall, I enjoyed the “how” discussion but sort of ignored the “why. In general, more expensive wines made parts of the prefrontal cortex more excited.


Dopamine tries to pattern match even when there isn’t a patter. The key, of course, is to learn how to think about our thinking; to learn to recognize which decisions are best informed by reason, and which by emotion. Lehrer deftly explains in an understandable manner the role of dopamine receptors as emotional decision makers.

Out of control

One of the horses is well bred and well behaved, but even the best charioteer has difficulty controlling the other horse. It is no accident that these emotionally charged situations are some of the most vivid and memorable parts of the book.

Logic and Emotions How We Decide reviews the role of various parts of the brain, though it is not comprehensive. On why you should fail often: If you change your mind, you can change your life. Kids praised for their hard work were more interested in the higher-scoring exams.

These simple decisions won’t overwhelm the prefrontal cortex. There is some lack of cohesion in the overall development of the themes. They wanted to understand their mistakes, to learn from their errors, to figure out how to do better. The prefrontal cortex can deliberately choose to ignore the emotional brain. And why we donate thousands of dollars to help a single African war orphan featured on the cover of a magazine but ignore widespread genocides in Rwanda and Darfur.

This human foible is known as the framing effect, and it’s a byproduct of loss aversion. Give monkeys two mothers — a cloth mother, and a wire mother with milk i.