ETOP(Environmental Threat and Opportunity Profile) is a technique to structure environmental involves: Dividing the environment. Environmental Threat and Opportunity Profile (Etop) – Download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation. ETOP analysis is a management tool that analyses environmental information and determines the relative impact of threats and opportunities for the systematic .

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Though some elements affect the organization as a whole, others affect only the management. Customer preference for motorbike, which are fashionable, easy to ride and durable. Efforts should be taken to make assessments more objective wherever possible. While etkp plans to set up thermal power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news. India is weak in it. The main business of the company is in Motor Bike manufacturing for the domestic and exports markets.

Each of the major factors pertaining to a ans sector of environment may be divided thteat sub-sectors and their effects studied.

GE is cash rich company. Understanding of management strategy or organization policy and profule is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it. Currently, Dehradun based University of Petroleum and Energy Studies is considered as the only private University which offers PHD, post graduate and undergraduate courses in energy and petroleum.

ETOP Analysis

Import of machinery under OGL list possible. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments.

The external environment consists of customers, government, economy and competition. The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories to interpret them as opportunities opportubity threats.


This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment. It results in a quantity of information related to forces in the environment. Methods, Techniques and other Details. Business environment annd is a regular business feature. Some opportunities can be foreseen, such as being able to expand a franchise into a new city.

Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available.

Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand. And finally the strategy manger uses his judgment to place various environmental issues in clear egop to create the environmental threat and opportunity profile. Once an organization gets into reputation problems, it goes on growing like weeds in a garden.

Global Competitiveness Index for igniting economic growth.

Leave a Reply Click here to cancel reply. What is a business integration strategy? This is achieved by brainstorming. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it. Sometimes very micro and neglected issues mar the strategy.

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

A company that bungles or ignores its image is likely to encounter a variety of problems. Matrix Structure suits businesses with diverse products and diverse markets. When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.


ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization. Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions.

ETOP Analysis – Dr. Vidya Hattangadi

Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities. However, they are facing tough competition in oil exploration and production from private players like Reliance, Essar, Adani, etc.

In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. Leadership matters a lot in controlling the internal environment. But contrast the implications of this ETOP for a thrdat manufacturer who is planning to enter this industry.

ETOP-Environmental Threat and Opportunity Profile

Regards Vinay Kumar Sharma. Use Balanced Scorecard for effective strategic implementation August 21, Importance of Maps November 25, Changes in philosophy and leadership style are under the control of the manager. Oil and gas majors like Cairn, ONGC and Reliance have lined up plans for huge investments in-order to increase oil and gas production in the country, which has fuelled the growth.

Enviromental are means of operationally signing a policy for goals and objective. A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement.